Deka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, announced the appointment of Cathy Hall as the company’s first ever Chief Marketing Officer.

A seasoned marketing leader with over 20 years of experience, Hall brings deep expertise in trust-based services retail.

Shant Assarian, president of Deka Lash, says, “Cathy brings a passion for franchising and an outstanding track record as an inspirational and results-driven leader, driving profitable growth in related businesses.” 

One of the hottest and most rapidly growing categories in the beauty industry, the do-it-for-me lash extension market is forecast to grow by over $570 million by 2027, according to Technavio.

Deka Lash, one of the two largest and fastest growing brands in the category, was founded by then stay-at-home mom and Lash Artist Jennifer Blair from a small, rented space in the back of a day spa and has now grown to 132 studios across North America.

Deka Lash offers franchisees a tested and proven professional training program, a proprietary studio design uniquely tailored to optimize the client experience and support its Lash Artists, a personalized customer experience, and an industry leading membership program that goes beyond standard packages.

The company anticipates it will have over 150 studios by the end of this year